Morketing Global’s Review of the Realme Smartphone

In the realm of smartphone technology, Realme has been taking rapid strides. Their ‘Dare to Leap’ spirit is evident in their commitment to products with Performance, Design and Value.

Realme benefits from a robust distribution network, enabling more consumers to experience their innovative smartphones. This collaborative strategy also strengthens the brand’s market position while forging enduring partnerships with distributors.


Realme phones use the same powerful chips as the best flagship models – but cost far less. That’s one of the key reasons they have become so popular.

Unlike other Chinese phone brands like OPPO and VIVO, Realme has no presence in the US market (yet). You can buy its phones from specialist retailers, though, which is good news if you’re looking to save money and avoid annual price rises.

It also offers a personal hotspot, which allows you to share your phone’s Internet connection with other devices, such as laptops and tablets. This is an excellent feature for gamers who want to maximise the performance of their smartphone.

Realme’s UI is a bit different to other Android interfaces, with large folders and dynamic widgets that update in real time. There are also several power options, such as a dark mode and three different power saving modes. Moreover, its new launcher includes an expanded search page and dynamic app shortcuts.


The design of realme products is very important because it can cultivate brand culture and generate consumer enthusiasm. During Morketing Global’s interview with Xu Qi, he mentioned realme’s “leapfrogging” culture, the unchanging original intention of creating a tech trendy brand for young consumers around the world, and its professional consumer insights and promotion methods in the global market.

Realme phones are also incredibly good-looking and offer huge amounts of specs and performance for the price. This has helped them grow so fast – they were one of the top phone brands on Daraz and Shopee during last year’s Double 11 shopping festival.

Realme’s UI is based on Android, but has been customised with some neat features. These include Large folders and dynamic widgets. The latter automatically refreshes & displays content on the screen to save battery and improve user experience. They can also be enlarged or shrunk by simply tapping and holding on them. This makes them a great way to organize apps.


The Realme’s screen is a bright, vibrant FHD+ panel with a 90Hz refresh rate, which adds a layer of fluidity that can help with speedy social scrolling and high frame rate mobile gaming. It’s also quite sharp and does a good job of keeping up with the competition for its price.

The device uses Realme UI, which is based on OPPO’s Color OS. The system is extremely smooth, quick to respond and has a nice clean design. It has a few innovative functions such as a ‘Icon pull-down’ gesture that crams icons at the bottom of the screen if you swipe alongside the left or right edge. It also has a new Search page with dynamic widgets.

Realme’s partnerships with distributors ensure that its innovative smartphones reach a diverse audience in different markets. This collaboration not only maximises the brand’s potential, but it also provides employment opportunities and supports local economies in regions where realme operates.


Whether it’s through its products or marketing strategies, realme puts user insights at the core. This is why it has a professional team to carry out regular qualitative and quantitative user research and analysis across key markets. This way, realme can fully understand the demands and needs of different consumer groups in different markets.

This understanding is critical for realme to launch products that meet local market demand and arouse excitement. For example, when breaking through the Indian market, realme launched its first ultra-large memory mobile phone at a very reasonable price, which instantly caught the market’s attention and became a big hit.

The brand’s focus on partnerships also helps it maintain a tight connection with its target audience. To do so, it has upgraded its offline channel distributors into agency partners based on their performance. This allows them to deliver a more personalised and immersive experience for consumers. Moreover, it streamlines the product delivery process and enhances accessibility for users in both online and offline channels.